Where my buddies at?

Despite the rather annoying voice over harping on about what her “buddies” are up to, this demonstration of Google Latitude shows it to be a pretty cool application. When Phil first told me about it, my initial reaction was complete aversion to the idea that I could be tracked 24 hrs a day 7 days a week, Jack Bauer style, but the fact of the matter is, you can switch it off when you need to. This does fit in pretty nicely with our predictions for this year – a furthering of the “never be alone” mentality.