Here are some more photos from a recent trip to Paris using my Holga camera. This time in colour!
I’m a massive fan of The Big Lebowski, so naturally I love this new ident from VW created as part of their ‘See Film Differently” campaign that supports independent cinema. It celebrates the unique philosophy of the main character The Dude who loves bowling, White Russian cocktails and his rug that ‘…really ties the room together’. If you haven’t seen the film I suggest you watch it right now because you will love it.
I’m sure that these idents will work really well on the big screen and will give any cinema fan that nice, fuzzy feeling that’ll produce positive, cool associations with VW. With the constant talk of two-way conversation etc. it’s easy to forget the power of the medium, I believe cinema is still as powerful if not more powerful than it’s ever been and can produce some massive emotive effects on the audience.
Here are the other two videos from the series:
Absolutely love this little bit of branding from RockStar – fits perfectly with the medium (yeah it’s a bit cliché, but as a Chinese product that goes out to a mass audience you couldn’t find much better) and the demographic (lazy gamers who can’t be arsed to cook – yeah, I said it), and I bet they didn’t pay anything for the space either – genius!
Found via Eat Me Daily
So last weekend I went to the Ben and Jerry’s Sundae on the Common in Clapham, and, unsurprisingly, the whole place was one big ad. Huge inflatable tubs of Ben and Jerry’s filled the whole field, stalls sold cow-print rugs and students wandered around in cow and macadamia nut costumes looking like enormous testicles (the nuts, not the cows, although to be fair…). And on top of all this, there was as much Ben and Jerry’s as you wanted, all day. All day.
And right now it’s making me sick just thinking about it. The planner in me wants to write about how it fits incredibly well with their target demographic, how the line-up was so drearily inoffensive that it attracted a ridiculously diverse group of people (including a hell of a lot of families with babies and really young kids, nothing like getting the sprogs hooked on Phish Food early), that the friendly, off the wall feel almost made you feel like you were in one of their TV ads in a cartoon field, and that with the whole thing being carbon-neutral and filled to the brim with people selling fair-trade and sustainable EVERYTHING, it did amazing work for the brand’s environmental credentials.
But I can’t. Because I ate so much ice-cream I wanted to die. Because no-one I saw leaving looked like they were in any way comfortable. Because right now I never want to even see a tub of Ben and Jerry’s again. Trying all the flavours (which was encouraged by a little card you got with space for stamps when you had each one, which if you achieved was rewarded by the chance to win a year’s supply of ice-cream – blegh) was awesome at the time, but now it just means that I don’t want any of them, ever again. Did they not think to look at the people leaving last year, to see what they were doing to them?
Then again, maybe it’s not even branding for the people there – great from the outside, not so much when your drowning in a pool of Baked Alaska. Maybe creating a few thousand ice-creamophobes is worth it in the long run? So, evil genius, or just plain dumb?
(Having said all that, the Mango and Blackcurrant swirl sorbet that I tried there was absolutely amazing, and if they ever bring out the legend that is Stephen Colbert’s Americone Dream over here – god damn you america! – I might die from excitement/inhalation of waffle).
It’s easy to associate the word data with numbers and spreadsheets, and if you have a deep-rooted fear of maths, as I do, it can be pretty scary. For me, it’s been made aesthetically less scary and more enticing by beautiful data visualisations but coming to terms with data and its signficance isn’t just about pretty representations, it goes much much deeper. As Tim Berners-Lee says in this talk – “Data is relationships”.
There was a nice article last month in National Geographic which discusses the growing trend of “living roofs”. Aside from the fact that they’re great for the environment – making the city healthier and its buildings more sustainable – I love the surrealness of them and the cool, severe mix of green and concrete. There’s loads more examples in the article and it’s worth checking out. Makes me wish I lived in the top flat…
As we all know, binge drinking’s becoming fairly endemic in the UK and something high up on the COI’s communications agenda. I really liked the thinking and strategy behind VCCP’s last TV campaign based on the idea that you wouldn’t do all those stupid things that you do when you’re pissed when you’re sober. Read the rest of this entry »
This is a demonstration of Microsoft’s new add on for the Xbox called Project Natal. It’s a rival to the Wii and looks pretty amazing as it doesn’t use any controllers, the gamer is the controller controlling games using their body. Read the rest of this entry »
There’s a lot of stuff flying around at the moment regarding augmented technology and interactivity in general. Touchscreen is becoming ubiquitous and there’s a lot of discourse popping up about how technology will increasingly become an extension of the human being, check out The Sixth Sense – an example of wearable computing – for a good demonstration of this. Read the rest of this entry »
Found via Perez, who’s exactly the kind of person you don’t want screaming “Why You Should Never Eat At Dominos Pizza Again!!!!” all over their site.
I was very happy to be given a Holga camera for Christmas and have just got my first film developed. It’s been a long time since I’ve taken analog photos and it made me remember how different it all was pre-digital, the increased levels of preciousness about each photo and the excitement at getting the film developed. These photos were taken in both Oslo and Surrey. Personally, I think the Holga lens gives them quite an eerie edge…
More photos after the jump!
A really interesting article from the Japan times here, detailing the fairly minor (but worsening) woes of the Japanese newspaper industry. The Japanese buy more newspapers per head than almost any other nation on Earth (around 624 papers per 1000 people per day), and newspaper sales have declined by a relatively slight 3.2% over the past ten years, which in the age of the internet is fairly phenomenal. Even with these reductions in sales, Japanese newspapers seem far less suseptible to the whims of the market – the article states that only 30% of their revenue is garnered through advertising, with cover-prices encompassing most of the rest (making them, in turn, far more expensive than papers over here).
Another major reason, however, that newspaper sales are holding up so well in Japan as opposed to Britain and America is that the newspaper companies made a conscious decision a few years ago to restrict their online presence (as noted in this Marketing article here). Deloitte looked into the British newspaper market to devise possible strategies for the industry to adopt to remain profitable in the digital age, which is taken up in the article as follows –
…[a Deloitte] report offers publishers the controversial suggestion of “significantly reducing” their online activity, in an attempt to drive people back to the physical product.
To support the stance, Deloitte points to the press market in Japan, which has always restricted its online presence, and where titles have suffered lower declines in readership and advertising than its North American and European peers.
Could British newspapers shift away from online to drive print sales, especially after having invested so much money in their online presences over the past ten years? I’m sure if they all clubbed together and took their sites offline permanently then sales might rise in the short term, but the truth of it is that whilst Japanese newspapers are doing incredibly well without a significant online presence, this system just wouldn’t be sustainable for our papers because they are written in English. English is, after all, the language of the internet, with figures as to the percentage of pages online written in English ranging from 70-80%, whilst japanese comes in at around 3-4%.
So much information exists online in English that if British newspapers were to restrict their online presence British people would simply go elsewhere (aside from the obvious Wall Street Journal, the BBC, Reuters etc., Twitter, social networks, blogs and almost any other platform you can think of online can be used to find news, sometimes even more quickly than “traditional” online news sources) – Japanese papers, however, don’t have to worry about their language suddenly exploding across the world and amplifying their reader’s sources of news ten-thousandfold, so they can probably get away with restricting their online content in a way British papers can’t.
Maybe instead they should just go after the internet itself?
This made me laugh, although it’s hard to imagine that someone, somewhere, hasn’t pitched this idea seriously to some newsletter or other. The best bit?
At a time of unprecedented challenge for all print media, many publications have rushed to embrace social networking technologies. Most now offer Twitter feeds of major breaking news headlines, while the Daily Mail recently pioneered an iPhone application providing users with a one-click facility for reporting suspicious behaviour by migrants or gays.