I’m a Lebowski, you’re a Lebowski yes, yes…

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I’m a massive fan of The Big Lebowski, so naturally I love this new ident from VW created as part of their ‘See Film Differently” campaign that supports independent cinema. It celebrates the unique philosophy of the main character The Dude who loves bowling, White Russian cocktails and his rug that ‘…really ties the room together’. If you haven’t seen the film I suggest you watch it right now because you will love it.

I’m sure that these idents will work really well on the big screen and will give any cinema fan that nice, fuzzy feeling that’ll produce positive, cool associations with VW. With the constant talk of two-way conversation etc. it’s easy to forget the power of the medium, I believe cinema is still as powerful if not more powerful than it’s ever been and can produce some massive emotive effects on the audience.

Here are the other two videos from the series:

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