Archive for February, 2009

The evolution of brand logos

February 27, 2009

Really interesting to look at how big brands’ logos have evolved over the years and consider the sociocultural context in which they were conceived. Enjoy!


Interestingly Canon’s hasn’t changed since the 1950s.

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When good communication runs right through a brand…

February 26, 2009

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This is a great little video found here, on how to deliver brilliant presentations that uses Steve Jobs as its basis. It’s well worth a watch, and for me really hammers home the fact that…

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Incredible Purchase Brothers Coke Viral

February 23, 2009

Absolutely floored by this Coke viral that’s been floating across the internet for the past few days (my only little peeve is with the male voice-over that mentions global warming so explicitly, it would have been so much nicer if they’d just left the previous comment about them consuming CO2 hanging there subtly instead of smashing the dots together with a sledgehammer). As far as I can tell the video itself is portfolio work – details on the Purchase Brothers website are sketchy at best, and considering their iPod work, I really doubt anyone from Coke had anything to do with it whatsoever.

With that in mind though, I have a few questions that I can’t really resolve in my head. The video is spreading across the net like lightning – it’s only been up since the 9th and already it’s had almost 120,000 hits – awesome news for Coke (in this case). But what if the message behind the spot had been negative, and reflected badly on Coke, rather than being a fan homage? Sure, there are probably loads of videos all over YouTube preaching the evils of Coke, but at the end of the day they don’t look like they could have been made by Coke themselves (and it’s not just the quality of the video, but the use of the ‘Coke side of life’ animation at the end of the roll). What I’m trying to say is, is there a point at which this kind of fan-created content could become copyright infringement under the law? And could that point be somehow defined by quality? Let’s say the spot had misrepresented Coke, would they have had a leg to stand on if they had gone after Purchase Brothers based on the fact that the quality of the spot is so akin to their own ads and could therefore be easily construed as their own? And where would YouTube stand on this, and could they get embroiled in this sort of fiasco?

Any thoughts?

Found via ADivertido

When branding becomes literal…

February 22, 2009

…you know you’re doing a good job.

More crazy people after the jump…

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What can a viral do?

February 18, 2009

I’ve been reading a lot of Faris Yakob’s stuff recently, and his latest post on futurecasting throws up some key questions about how viral advertising works, and more specifically what it does rather than what it is. In the Boards discussion between himself, David Pescovitz and Rishad Tobaccowala, Faris says that:

I’ve been talking recently about shifting away from the idea of virality, which is really unhelpful, to “spreadability”, as Henry Jenkins, the director of the MIT Comparative Media Studies Program, coins it. When we talk about making a viral in my industry, we mean, “Let’s make something that self-propagates and hope it gets free impressions and saves money.” That idea of self-propagation is ridiculous because it requires people to pass things along, so we have to ask why people do that. What’s the social emphatic function of pushing content to my networks and why would I do that? You can do that a lot easier by sending a video clip to five people than a postcard-style letter saying, “How’s things?”

This makes really good sense. Comparing an online video to a virus is disingenuous because the video itself does not possess its own agency – natural viruses need to spread to survive, and will…

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Pay what you want

February 16, 2009

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Radiohead did it first, and it was a huge success, proving that even given the chance to get a free ride, people would be willing to pay for quality. It seems that with the economic climate as it is, savvy companies are following suit. Little Bay restaurant in London is giving diners the chance to choose how much they think their meal is worth throughout this month, and I recently read about the Ibis hotel in Singapore offering rooms in a similar way.

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Three, that’s the magic number

February 13, 2009

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Fascinating article in The Guardian this morning by Patrick Barkham about the progressive learning methods being tested out at Monkseaton high school in Tyneside. Using a system developed by the school’s head teacher, Paul Kelley, the school is trialling ‘Spaced Learning’, a method of teaching which involves holding 90 minute long lectures (accompanied by PowerPoint slides), that consist of the same materials repeated three times, with a break in between each in which pupils have to carry out physical tasks such as juggling, plate spinning etc. The system itself is based on research conducted by an American scientist, Douglas Fields, whose experiments with the removed and sustained hippocampuses of lab rats were able to determine that cells in the brain were most quickly able to form strengthened synapses (i.e. long term memories) when exposed to stimulation three times, with each stimulation interspersed with a ten minute break.

The results of applying Fields’ findings to the school’s pupils’ learning environment has, for the most part, been incredible. To quote the article –

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Violet’s Mir:ror, the Nabaztag and the home invasion of digital

February 12, 2009

As the internet (and specifically web 2.0) becomes the crux around which many of our lives increasingly revolve, it seems a fairly natural progression for the internet itself to reach out into our homes and become entwined with many of the objects that we interact with on a daily basis. Streaming video through to your TV via your network, downloading widgets to your TV and synchronising your phone with your computer have all been around for quite a while now, but, as these all involve screens, seem fairly tame compared to the steps being taken by Violet to integrate your everyday items with the online sphere –

The great thing, for me, about Violet’s Mir:ror is that it’s fun (exceedingly geeky fun, and damnit if that’s not the best kind!). At first glance, it seems relatively superfluous…

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A bolt of lightning!

February 11, 2009

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Great bit of design work here, done by Spacesick and found here. He’s done a whole series of these front covers which imagine novelizations of a number of cult movies. Back to the Future is one novel, I for one, would love to read…

Found via FFFFOUND

Awesome media placement from Colgate

February 10, 2009

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Have you ever seen a more persuasive toothpaste ad? Y + R Bangkok created this microcampaign for Colgate in Thailand, distributing ice-creams and lollys with hidden toothbrush-shaped sticks inside. Media-types have been banging on about the convergence of media choice and creative output for a long time, especially because of the seemingly limitless proliferation of emerging digital channels, and if that leads to more great ads like these, then more power to them!

What I love about the aproach most of all is its light-heartedness – Colgate isn’t the dentist whispering on your shoulder, telling you that any contact with sugar will instantly rot your teeth down to unrecognisable brown stumps. Rather, they recognise that people enjoy their little treats, and are demonstrating that they really understand the lives and habits of their customers, as well as the fact that they want to work with them rather than against them. What a world away from this…

Found via Brainstorm#9

The future of the Internet?

February 9, 2009

Spotify

I’ve recently discovered Spotify, and I think it’s brilliant, it turns your laptop into a full-on jukebox with hundreds of thousands of songs in its library. It also allows you to make playlists and then share them with friends. Most importantly, it’s completely free to use if you don’t mind putting up with a radio-style ad every few songs and if that upsets you, you can sign up for the $10 a month service and avoid them.

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6 pairs of trainers I want this very second…

February 8, 2009

Shofolk - Andre

Shofolk - Andre


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I spy with my little eye, something beginning with R…

February 6, 2009

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A long journey home from Camberwell today was punctuated by these visual reminders that the recession isn’t just an enormous government propaganda conspiracy designed to stop us getting advertising jobs (although some days I still have my Truman Show-esque suspicions).

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More depressing imagery after the jump…

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Where my buddies at?

February 6, 2009

Despite the rather annoying voice over harping on about what her “buddies” are up to, this demonstration of Google Latitude shows it to be a pretty cool application. When Phil first told me about it, my initial reaction was complete aversion to the idea that I could be tracked 24 hrs a day 7 days a week, Jack Bauer style, but the fact of the matter is, you can switch it off when you need to. This does fit in pretty nicely with our predictions for this year – a furthering of the “never be alone” mentality.

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Lexus – Cards

February 4, 2009

This new, and rather ambitious, campaign for Lexus, based on the anti-vibration technology of their flagship model, the ES, dropped online a few days ago –

It’s all rather nice – the plinky-plonky soundtrack smacks of concentration and precision, and the idea demonstrates the car’s technology extremely impressively. The only thing is, and it’s a pretty big thing…

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