GTA Chinatown Wars

Absolutely love this little bit of branding from RockStar – fits perfectly with the medium (yeah it’s a bit cliché, but as a Chinese product that goes out to a mass audience you couldn’t find much better) and the demographic (lazy gamers who can’t be arsed to cook – yeah, I said it), and I bet they didn’t pay anything for the space either – genius!

Found via Eat Me Daily

Tags: Advertising, Box, Chinese, Food, Grand Theft Auto, Nintendo DS