Archive for the ‘Advertising’ Category

I’m a Lebowski, you’re a Lebowski yes, yes…

August 12, 2009

I’m a massive fan of The Big Lebowski, so naturally I love this new ident from VW created as part of their ‘See Film Differently” campaign that supports independent cinema. It celebrates the unique philosophy of the main character The Dude who loves bowling, White Russian cocktails and his rug that ‘…really ties the room together’. If you haven’t seen the film I suggest you watch it right now because you will love it.

I’m sure that these idents will work really well on the big screen and will give any cinema fan that nice, fuzzy feeling that’ll produce positive, cool associations with VW. With the constant talk of two-way conversation etc. it’s easy to forget the power of the medium, I believe cinema is still as powerful if not more powerful than it’s ever been and can produce some massive emotive effects on the audience.

Here are the other two videos from the series:

GTA Chinatown Wars

August 11, 2009

rockstar-chinese-food-take-out-container1

Absolutely love this little bit of branding from RockStar – fits perfectly with the medium (yeah it’s a bit cliché, but as a Chinese product that goes out to a mass audience you couldn’t find much better) and the demographic (lazy gamers who can’t be arsed to cook – yeah, I said it), and I bet they didn’t pay anything for the space either – genius!

rockstar-chinese-food-container-closeup

Found via Eat Me Daily

Another nice bit of thinking

June 8, 2009

As we all know, binge drinking’s becoming fairly endemic in the UK and something high up on the COI’s communications agenda. I really liked the thinking and strategy behind VCCP’s last TV campaign based on the idea that you wouldn’t do all those stupid things that you do when you’re pissed when you’re sober. (more…)

Isn’t it time product placement was encouraged rather than banned?

March 29, 2009

skittles-gk

The news a fortnight ago that Culture minister Andy Burnham has rejected proposals to allow product placement in British TV has caused a fairly widespread negative reaction across the advertising world, with bloggers and columnists alike disparaging his take on the subject as short-sighted and simultaneously behind the times, and it’s not hard to see why.

The fact is that the old distribution model is weakening under the strain of digital – Clay Shirky wrote in the Guardian in January about newspapers struggling to adapt to digital and burying their heads in the sand with regard to the impact the internet is having on their distribution model (which Rory Sutherland followed up on in Campaign on Friday, although doesn’t seem to be on their website yet). The same problems face the TV industry, although in this case the real crime is that legislation like this is forcibly pushing their heads under the surface and giving them little chance to adapt, even if they wanted to.

(more…)

Smooth…

March 24, 2009

Nice viral as part of the Stella Artois 4% campaign. French nonchalance at its best.

Is o2 Ducks the perfect recession ad?

March 21, 2009

I know it’s been around for a while now, but earlier today it struck me (in the shower, obviously) that Ducks might just be the perfect recession ad, because it manages to combine almost everything that people have been clamouring for from ads since the recession began:

1) People have been wrangling over whether to go down the branding or pricing/offer route in ads ever since the world started to fall apart – Ducks does both. It has brilliant branding, working hard to push o2 as relevant, quirky, knowingly self-deprecating and in touch with consumers, all whilst pushing an offer-based incentive.

2) It’s funny, feel-good, not gloomy in the slightest – it’s not “you’ve got no money now, so get on pay as you go”, but rather “look how fun pay as you go is, plus you can get all this cool shit!”. Plus that shot of the wide-eyed duck about to go over the waterfall is priceless.

3) Most importantly, it really pushes o2’s generosity. Generous brands are going to be the ones who come out of the other side of the recession in good shape, simply because they will have been the ones who demonstrated their commitment to their customers above all else. When things are good, yeah sure it’s easy to give away a few prizes to lure people in and reward loyalty, but when money is in short supply generosity like this means so much more. I’m not saying it’s less transparent, far from it, it might be even more so, but it’s memorable and powerful to give things to customers in lean times such as these (especially when it’s existing customers who don’t have to do anything – this is definitely a “I want to be one of them, their little club is cool” ad).

Anyway, just a thought.

Israeli missile advertising puts a Bollywood spin on death

March 17, 2009

Apparently this video was shown by defence firm Rafael at a weapons trade show in India as a way to ‘build familiarity between India and Israel and Rafael’. I really hope it didn’t.

Found via Geekologie

Cadbury’s Caramel and the power of multiplied media

March 16, 2009

cadburys-caramel-pic

A few days ago Cadbury were running a campaign for Cadbury’s Caramel (nope, it will never be Cadbury Dairy Milk Caramel, no matter how hard they try) all over the tube – this cover for thelondonpaper was accompanied by distributers handing out free Caramels, and supported by matching posters all over the place (alongside the huge IMAX board and T/supersides on buses). This focus on reinforcement seems to correlate well with what we wrote about the power of three and the work of Dr Paul Kelley at Monkseaton High School who is pioneering a system of spaced learning.

(more…)

Advertising and other cool stuff from Berlin

March 6, 2009

This Nike mural is easily one of the most awesome ads I’ve ever seen, I just hope no-one ever paints over it. Art and advertising hardly ever come together this seamlessly nowadays, and it would be amazing to see more of it (although obviously it’s all about context, if this wasn’t in the east of the city, surrounded by countless other bits of graffiti, it probably would have been removed). The rest of the city was littered with all sorts of assorted coolness…

More after the jump, plus a link to the full Flickr set…

(more…)

Incredible Purchase Brothers Coke Viral

February 23, 2009

Absolutely floored by this Coke viral that’s been floating across the internet for the past few days (my only little peeve is with the male voice-over that mentions global warming so explicitly, it would have been so much nicer if they’d just left the previous comment about them consuming CO2 hanging there subtly instead of smashing the dots together with a sledgehammer). As far as I can tell the video itself is portfolio work – details on the Purchase Brothers website are sketchy at best, and considering their iPod work, I really doubt anyone from Coke had anything to do with it whatsoever.

With that in mind though, I have a few questions that I can’t really resolve in my head. The video is spreading across the net like lightning – it’s only been up since the 9th and already it’s had almost 120,000 hits – awesome news for Coke (in this case). But what if the message behind the spot had been negative, and reflected badly on Coke, rather than being a fan homage? Sure, there are probably loads of videos all over YouTube preaching the evils of Coke, but at the end of the day they don’t look like they could have been made by Coke themselves (and it’s not just the quality of the video, but the use of the ‘Coke side of life’ animation at the end of the roll). What I’m trying to say is, is there a point at which this kind of fan-created content could become copyright infringement under the law? And could that point be somehow defined by quality? Let’s say the spot had misrepresented Coke, would they have had a leg to stand on if they had gone after Purchase Brothers based on the fact that the quality of the spot is so akin to their own ads and could therefore be easily construed as their own? And where would YouTube stand on this, and could they get embroiled in this sort of fiasco?

Any thoughts?

Found via ADivertido

Awesome media placement from Colgate

February 10, 2009

colgate1

Have you ever seen a more persuasive toothpaste ad? Y + R Bangkok created this microcampaign for Colgate in Thailand, distributing ice-creams and lollys with hidden toothbrush-shaped sticks inside. Media-types have been banging on about the convergence of media choice and creative output for a long time, especially because of the seemingly limitless proliferation of emerging digital channels, and if that leads to more great ads like these, then more power to them!

What I love about the aproach most of all is its light-heartedness – Colgate isn’t the dentist whispering on your shoulder, telling you that any contact with sugar will instantly rot your teeth down to unrecognisable brown stumps. Rather, they recognise that people enjoy their little treats, and are demonstrating that they really understand the lives and habits of their customers, as well as the fact that they want to work with them rather than against them. What a world away from this…

Found via Brainstorm#9

The future of the Internet?

February 9, 2009

Spotify

I’ve recently discovered Spotify, and I think it’s brilliant, it turns your laptop into a full-on jukebox with hundreds of thousands of songs in its library. It also allows you to make playlists and then share them with friends. Most importantly, it’s completely free to use if you don’t mind putting up with a radio-style ad every few songs and if that upsets you, you can sign up for the $10 a month service and avoid them.

(more…)

I spy with my little eye, something beginning with R…

February 6, 2009

06022009063

A long journey home from Camberwell today was punctuated by these visual reminders that the recession isn’t just an enormous government propaganda conspiracy designed to stop us getting advertising jobs (although some days I still have my Truman Show-esque suspicions).

06022009062

More depressing imagery after the jump…

(more…)

Lexus – Cards

February 4, 2009

This new, and rather ambitious, campaign for Lexus, based on the anti-vibration technology of their flagship model, the ES, dropped online a few days ago –

It’s all rather nice – the plinky-plonky soundtrack smacks of concentration and precision, and the idea demonstrates the car’s technology extremely impressively. The only thing is, and it’s a pretty big thing…

(more…)

Interactive doesn’t have to be digital…

February 2, 2009

noisy_2