Posts Tagged ‘digital’

Lomography

April 13, 2009

I was very happy to be given a Holga camera for Christmas and have just got my first film developed. It’s been a long time since I’ve taken analog photos and it made me remember how different it all was pre-digital, the increased levels of preciousness about each photo and the excitement at getting the film developed. These photos were taken in both Oslo and Surrey. Personally, I think the Holga lens gives them quite an eerie edge…

More photos after the jump!

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Shimmering bits from the w w w

March 30, 2009

I’ve been storing up some found digital images over the last few months hoping I would be able to drop them inconspicuously into a post to highlight a salient point. As I’ve not yet found one opportunity to pull this off, I’ve decided to throw caution to the wind and just put them down here. It feels good to get them out, so here’s a selection of my favourites.  After all this is supposed to be about sharing…

Could have used this one for my Seeing things differently post actually…

More after the jump!

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Isn’t it time product placement was encouraged rather than banned?

March 29, 2009

skittles-gk

The news a fortnight ago that Culture minister Andy Burnham has rejected proposals to allow product placement in British TV has caused a fairly widespread negative reaction across the advertising world, with bloggers and columnists alike disparaging his take on the subject as short-sighted and simultaneously behind the times, and it’s not hard to see why.

The fact is that the old distribution model is weakening under the strain of digital – Clay Shirky wrote in the Guardian in January about newspapers struggling to adapt to digital and burying their heads in the sand with regard to the impact the internet is having on their distribution model (which Rory Sutherland followed up on in Campaign on Friday, although doesn’t seem to be on their website yet). The same problems face the TV industry, although in this case the real crime is that legislation like this is forcibly pushing their heads under the surface and giving them little chance to adapt, even if they wanted to.

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Seeing things differently

March 19, 2009

Faris Yakob’s written an article for AdAge which you’ll find here, it’s well worth a read. It sets out nine aphorisms for Digital Communication trends in 2009. One of them really resonated with me as it’s something I’m fairly passionate about at the moment – “Find new ways to see”.

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What can a viral do?

February 18, 2009

I’ve been reading a lot of Faris Yakob’s stuff recently, and his latest post on futurecasting throws up some key questions about how viral advertising works, and more specifically what it does rather than what it is. In the Boards discussion between himself, David Pescovitz and Rishad Tobaccowala, Faris says that:

I’ve been talking recently about shifting away from the idea of virality, which is really unhelpful, to “spreadability”, as Henry Jenkins, the director of the MIT Comparative Media Studies Program, coins it. When we talk about making a viral in my industry, we mean, “Let’s make something that self-propagates and hope it gets free impressions and saves money.” That idea of self-propagation is ridiculous because it requires people to pass things along, so we have to ask why people do that. What’s the social emphatic function of pushing content to my networks and why would I do that? You can do that a lot easier by sending a video clip to five people than a postcard-style letter saying, “How’s things?”

This makes really good sense. Comparing an online video to a virus is disingenuous because the video itself does not possess its own agency – natural viruses need to spread to survive, and will…

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Interactive doesn’t have to be digital…

February 2, 2009

noisy_2

Quantum Digital Rapping

December 27, 2008

I somehow came across this in my travels, it’s ridiculously geeky but I like it. Over 4 million people have seen this video and I think 2009 is going to be a big year for this sort of thing in Cyberspace.

Quantum Physics meets Rap meets Digital meets Information Distribution