Archive for the ‘Brands’ Category

I’m a Lebowski, you’re a Lebowski yes, yes…

August 12, 2009

I’m a massive fan of The Big Lebowski, so naturally I love this new ident from VW created as part of their ‘See Film Differently” campaign that supports independent cinema. It celebrates the unique philosophy of the main character The Dude who loves bowling, White Russian cocktails and his rug that ‘…really ties the room together’. If you haven’t seen the film I suggest you watch it right now because you will love it.

I’m sure that these idents will work really well on the big screen and will give any cinema fan that nice, fuzzy feeling that’ll produce positive, cool associations with VW. With the constant talk of two-way conversation etc. it’s easy to forget the power of the medium, I believe cinema is still as powerful if not more powerful than it’s ever been and can produce some massive emotive effects on the audience.

Here are the other two videos from the series:

The evolution of brand logos

February 27, 2009

Really interesting to look at how big brands’ logos have evolved over the years and consider the sociocultural context in which they were conceived. Enjoy!


Interestingly Canon’s hasn’t changed since the 1950s.

Click for more…

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When good communication runs right through a brand…

February 26, 2009

images

This is a great little video found here, on how to deliver brilliant presentations that uses Steve Jobs as its basis. It’s well worth a watch, and for me really hammers home the fact that…

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Incredible Purchase Brothers Coke Viral

February 23, 2009

Absolutely floored by this Coke viral that’s been floating across the internet for the past few days (my only little peeve is with the male voice-over that mentions global warming so explicitly, it would have been so much nicer if they’d just left the previous comment about them consuming CO2 hanging there subtly instead of smashing the dots together with a sledgehammer). As far as I can tell the video itself is portfolio work – details on the Purchase Brothers website are sketchy at best, and considering their iPod work, I really doubt anyone from Coke had anything to do with it whatsoever.

With that in mind though, I have a few questions that I can’t really resolve in my head. The video is spreading across the net like lightning – it’s only been up since the 9th and already it’s had almost 120,000 hits – awesome news for Coke (in this case). But what if the message behind the spot had been negative, and reflected badly on Coke, rather than being a fan homage? Sure, there are probably loads of videos all over YouTube preaching the evils of Coke, but at the end of the day they don’t look like they could have been made by Coke themselves (and it’s not just the quality of the video, but the use of the ‘Coke side of life’ animation at the end of the roll). What I’m trying to say is, is there a point at which this kind of fan-created content could become copyright infringement under the law? And could that point be somehow defined by quality? Let’s say the spot had misrepresented Coke, would they have had a leg to stand on if they had gone after Purchase Brothers based on the fact that the quality of the spot is so akin to their own ads and could therefore be easily construed as their own? And where would YouTube stand on this, and could they get embroiled in this sort of fiasco?

Any thoughts?

Found via ADivertido

When branding becomes literal…

February 22, 2009

…you know you’re doing a good job.

More crazy people after the jump…

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What can a viral do?

February 18, 2009

I’ve been reading a lot of Faris Yakob’s stuff recently, and his latest post on futurecasting throws up some key questions about how viral advertising works, and more specifically what it does rather than what it is. In the Boards discussion between himself, David Pescovitz and Rishad Tobaccowala, Faris says that:

I’ve been talking recently about shifting away from the idea of virality, which is really unhelpful, to “spreadability”, as Henry Jenkins, the director of the MIT Comparative Media Studies Program, coins it. When we talk about making a viral in my industry, we mean, “Let’s make something that self-propagates and hope it gets free impressions and saves money.” That idea of self-propagation is ridiculous because it requires people to pass things along, so we have to ask why people do that. What’s the social emphatic function of pushing content to my networks and why would I do that? You can do that a lot easier by sending a video clip to five people than a postcard-style letter saying, “How’s things?”

This makes really good sense. Comparing an online video to a virus is disingenuous because the video itself does not possess its own agency – natural viruses need to spread to survive, and will…

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A War of Green and Blue

January 31, 2009

Since the economy’s seemingly inevitable slide downhill reached the public consciousness about 7 or 8 months ago, Asda have been plugging their cheap, branded goods to exceptional effect. The supermarket’s ads have been all over the place, their bright green arrows declaring exactly how many of their products are cheaper than Tesco’s, Morrisons’ and Sainsburys’ based on an “independent” price comparison website. The ads’ content speaks of raw data, but the most important messages are far more embedded into the format of the ad as a whole, and resonate on a far deeper level than numbers alone –

The semiological language of the ad is intentionally thrifty – white, in British society, is a cultural byword for…

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Acts of Random Kindness

January 12, 2009

These days social responsibility is of paramount importance for any organization; and let’s face it, it’s generally nothing more than a feeble attempt to charm us into having positive perceptions of dodgy corporations.

Whether it’s British Gas sending out free light bulbs to customers despite astronomical gas prices, or BP’s ironic ‘green’ branding, sometimes you get the feeling that these guys should just forget the front.

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Whopper Sacrifice

January 10, 2009
Whopper Sacrifice

Whopper Sacrifice

Awesome viral activity from Burger King, although it’s only available in America so far – the Whopper Sacrifice is a branded Facebook application that you install on your account, which asks you to sacrifice (i.e. delete) 10 friends from your friend list to the mighty burger in order to get sent a voucher for a free Whopper. Needless to say, when it arrives over here, you’re all getting chopped.

Found via Geekologie

Legoface

December 16, 2008

Joel has been getting at me recently for basing pretty much all of my posts around some sort of hip hop connection, but these are just too good to pass up. I don’t think I’ve ever met anyone who didn’t love Lego when they were a kid, and it’s testament to the enduring love affairs that the brand creates that grown men and women will produce work like this. Sleeveface is old news – long live Legoface…

20 Hip Hop covers recreated using Lego

More of the best after the jump

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Timberland – Mountain Podium

November 22, 2008

I have loved Timberland ever since I bought my first pair of their boots about 5 years ago. In that time they’ve braved rain, snow, mud, vomit, blood and pretty much anything else I’ve thrown at them and never done anything other than laugh in my face at my paltry attempts to destroy them – they are, in short, incredible. Timberland have been making equipment built for the elements for over 50 years, and it is this rich heritage that it draws upon for its new campaign, ‘Take it all on’.

Timberland - Mountain Podium

This is clearly a departure from the urban (for want of a better word) strategy that Timberland adopted in the early nineties, which stemmed from their uptake by the black and Latino youth of the American Northeast, particularly in New York and New Jersey. Rap undoubtedly had a massive reciprocal influence on their popularity, as East coast rappers have been name-checking Timberland since the early days of Wu-Tang, and using this rough and ready image as a base, Timberland expanded rapidly, forging lifelong aficionados on both sides of the Atlantic (teaming up exclusively for a time with JD Sports in the UK, which gives a small glimpse into how hard they were pushing themselves into the youth market).

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