Frito-Lay: Firesprite

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Absolutely love this ad for Tostitos chips and dips from Goodby Silverstein & Partners in San Francisco – great choice of (British) music (not sure if the penchant for the plinky-plonky indie ad soundtrack is as prevalent in the US, but it’s nice to think that this stands out as much there as it would here), beautiful art direction, lovely and whimsical, whilst also being pretty brave from the client – smallish packshot, few visual clues as to what’s going on beforehand, and not a crisp in sight – insert hyperbole here.

And here’s the song – East End Blues – Leon Jean Marie

Found via NotCot

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