When good communication runs right through a brand…

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This is a great little video found here, on how to deliver brilliant presentations that uses Steve Jobs as its basis. It’s well worth a watch, and for me really hammers home the fact that…

we take for granted how whole a brand Apple is: not only does it make products that we love and that lead the way as cultural and social reference points; they have Steve Jobs as the man at the front of it all who trully lives and breathes the brand. On some levels, that’s what makes Apple so great – it’s so human and when you watch Jobs in action, up on stage you realise what it takes to make a brand that special. Pure, unadulterated passion.

Found via Fallon Planning

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