Ingenious marketing from Pret

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Pret's recipe bag

Pret's recipe bag

I don’t often go to Pret, so when I saw one of their bags lying around in the back office of my shop, I was pretty intrigued by what was on the side – a recipe for creating your very own Pret a Manger sandwich at home. Having always thought that Pret was pretty overpriced, especially compared to Boots (meal deal all the way), I thought it was an awesome, helpful idea, and definitely worth giving a go. Until I read the ingredient list that is…


To create your own Pret style Chicken and Yoghurt Dressing Sandwich, you will need; bread, seasoning, chicken, a freshly squeezed lemon, onion rings, cucumber, rocket, one green chilli (with seeds removed), half a spring onion, half a clove of garlic, fenugreek seeds, more lemon juice and a helping of natural yoghurt. Ham, cheese and pickle this most certainly isn’t.

And then it dawned on me – the whole point of putting the recipe on the side of the bag in the first place is precisely that you won’t ever be bothered to make it for yourself. In their own little devious way, Pret are demonstrating just how pathetic your sandwich making skills are compared to theirs, with the obvious implication being that as creating such a gastronomic delight as their Chicken and Yoghurt Dressing Sandwich would be impossible at home, you may as well spend £4 to get a sandwich there, as yours will never measure up. Sneering from on high their throne of fenugreek seeds, Pret are actually shaming people into buying their sandwiches, all whilst making out that they’re doing you a favour by giving you a free recipe – and idiots like me are lapping it up.

Genius.

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2 Responses to “Ingenious marketing from Pret”

  1. okathleen Says:

    Yeah but £4 per day x 5 days per week x 50 weeks = £1000. Make your own butty each day, and put the savings on red.
    http://www.okathleen.wordpress.com

  2. Mustafa Says:

    I like the flowers growing out of the bag.

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